FOOT LOCKER - SISTERHOOD ISN'T A SLOGAN, IT'S A STRATEGY

True connection comes from community, not product drops. We teamed up with New Balance Lifestyle x Foot Locker to launch the ‘Club Ivy’ pack — a retail campaign celebrating sisterhood, summer, and the spirit of adventure. Shot on the sun-drenched streets and coastline of Marseille, ‘Sun, Sea and Sisterhood’ brought together three creators from the UK, France and Italy to champion connection across cultures.

Rolling out in 470 European stores, we turned a seasonal drop into a story of community, creativity and cross-border collaboration — driving deeper brand connection and cultural relevance.