IOC x Toyota What Moves Me

The Challenge: We identified key Gen Z challenges like social anxiety, depression, and self-doubt – then developed a 360 campaign strategy to meet them head-on, using inspirational comeback stories from Olympians and Paralympians. We showed how elite athletes overcame adversity - to help a generation #StartYourImpossible.

The Results:

50m+ global reach

Olympic Channel’s most successful branded series

Webby Award-Winning