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EMBEDDING NEW BALANCE IN LOCAL CREATIVE COMMUNITIES
Wellness has split into extremes - monk-mode or matchy athleisure. Most runners live in the messy middle: they
Wellness has split into extremes - monk-mode or matchy athleisure. Most runners live in the messy middle: they
To engage with real local communities and get shoes on feet, we used food and creativity as cultural entry points. Pop-ups in London, Glasgow and Manchester brought the Rebel v5 to life via a masterclasses with artist Titi Finlay, as well as partnerships with local food legends BadaBing and Dumbo.
