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Innocent won Global Media’s “Look Ahead” competition, and was awarded £2m in digital OOH placements across the London Underground. Innocent’s concept highlighted the vital role of soil in the growth of fruit and veg used in their drinks.
Network London worked collaboratively with the Innocent inhouse creative team to bring their creative concept to life, managing the creative production and delivery within an expedited timeline.
• Increased brand awareness, distributed over 2,000 seed packs via QR code.
• PR impact: featured in Campaign, The Drum, Marketing Beat.
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