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SPEEDO OUTSIDERS CLUB- FROM ELITE LANES TO EVERY BODY OF WATER
Swim culture isn’t one lane and Speedos aren’t just for elite Olympians
Swim culture isn’t one lane and Speedos aren’t just for elite Olympians
It’s pool squads, cold-water dippers, weekend triathletes and first-timers. We built community, not campaigns: launched The Outsiders Club, told outdoor-swim stories, and seeded product naturally. Powered Eco Collection with environmental creators, bridged fashion and lifestyle, and amplified athlete moments - moving Speedo from elite badge to everyday companion, online and IRL.
IMPACT
• Outsiders Club: 1.4m impressions
• Engagement +340%
• +17.5k followers (+775%)
• Community active 4+ years; media Paid Social.
• Global deployment of assets
• Insights inspired Eco Collection, Wild Swim and lifestyle collabs (e.g. Folk)
