SPEEDO - MAKING SWIMMING A RIGHT, NOT A PRIVILEGE.

1 in 4 UK children leave primary school unable to swim 25m - with rates even worse in under-privileged and ethnically diverse communities. We partnered Speedo and BSA, spotlighted stories from the community and lobbied government to tackle aquatic inequality. Most importantly, we drove awareness and created opportunities for more kids from all backgrounds to swim safely.

IMPACT

• Mass national news coverage

• Results informed report submitted to UK Government