Augmentum ran a UK-focused pilot for Fabletics to test whether mid-tier creators could match top-tier ambassador deals. It activated six creators, negotiated lower rates during Q4, and reported a £16.34 CPM and a 5.3% average engagement rate.
Augmentum ran a UK-focused pilot for Fabletics to test whether mid-tier creators could match top-tier ambassador deals. It activated six creators, negotiated lower rates during Q4, and reported a £16.34 CPM and a 5.3% average engagement rate.