Samsung - Social Shopping

Stream it, swipe it, sold.

For the Galaxy S25 launch, Samsung didn’t just want views, they wanted desire and conversion. So we ditched old-school launches for creator-led livestreams and social commerce that blurred entertainment and ecommerce, turning scrolls into sales.

Our Approach

To reach Gen Z and Millennials, we didn’t push ads: we showed up on Twitch, TikTok, YouTube and Instagram with creators they already trust. The goal: awareness + sales. The method: livestreams that felt like hanging out, not being sold to.

Our Process

We swapped press events for creator-powered streams. Tech deep dives, gaming chaos, exclusive deals and live CTAs showcased the S25 in native, relatable ways. Four streams across TikTok, YouTube, Insta & Twitch, on Samsung + creator channels.

Creators & formats:

• Linktijger & Abulic (gaming)

• Vince_Stick & Margot Verhille (tech)

• Live from Samsung House + creator homes

• Teasers, short-form, BTS, and post-stream content kept momentum rolling

The Results

• 967K+ livestream views & 92s avg. watch time

• 24.6M impressions + 41 direct device sales

• Unboxing CTR of 21.47% (vs. 13% benchmark)

• 3-Day Stream added 459K views

• +76% sales uplift NL, +23% BE

The S25 launch proved that when you make livestreaming shoppable and creator-native, results don’t just land. They slap.