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Celebrating EXTRA to bring to life Fage Fruits’ extraordinary eating experience
In launching Fage Fruits we wanted to leverage the positive associations with the brand but also challenge the negative ones. Our thinking was simple: when you add amazing fruit to the best Greek yoghurt, you get something truly EXTRA-ordinary.
In launching Fage Fruits we wanted to leverage the positive associations with the brand but also challenge the negative ones. Our thinking was simple: when you add amazing fruit to the best Greek yoghurt, you get something truly EXTRA-ordinary.
In launching Fage Fruits we wanted to leverage the positive associations with the brand but also challenge the negative ones. Our thinking was simple: when you add amazing fruit to the best Greek yoghurt, you get something truly EXTRA-ordinary. Source: agency case study
