NB RUNAWAY - FROM PUB TO RUNNER'S HUB

For most runners, marathon day isn’t just about the race — it’s about the ritual, the community, celebration.

To bring that spirit to life, GUNG HO supported New Balance’s The Runaway Pub — a London Marathon campaign that celebrated the social side of running. We hosted a pre-race run with key media and influencers, managed event photography, food, goody bags and creative, and turned a pub into a runner’s hub. The result? A moment that blurred the lines between PR, culture and community — and kept the New Balance story running long after the finish line.