KEEN - FROM MOUNTAIN TO STREET

KEEN’s outdoor credentials and heritage were unmatched, however its credibility in lifestyle was untapped.

We developed a global creative direction that needed to be as credible on the mountain as it is in the city. This was achieved by working with credible communities that were authentic lifestyle performance consumers. Leveraging the brand’s organic connection between fashion and outdoor functionality, we crafted a long term PR & comms strategy building engaged core communities, tastemakers and press. Via always-on PR and partnerships across all verticals, we’ve repositioned KEEN’s hero styles & collabs as a culturally iconic footwear brand.