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Vulva Therapy
We created the Vulva Exposure Therapy Hotline — a psychology-based hotline to get people comfortable with saying the word “Vulva” — all in a tongue-in-cheek way. And we did it in partnership with one of the leading doctors in exposure therapy. Then we plastered London with outdoor and social, putting VULVA everywhere and driving attention to the hotline.
We created the Vulva Exposure Therapy Hotline — a psychology-based hotline to get people comfortable with saying the word “Vulva” — all in a tongue-in-cheek way. And we did it in partnership with one of the leading doctors in exposure therapy. Then we plastered London with outdoor and social, putting VULVA everywhere and driving attention to the hotline.
We created the Vulva Exposure Therapy Hotline — a psychology-based hotline to get people comfortable with saying the word “Vulva” — all in a tongue-in-cheek way. And we did it in partnership with one of the leading doctors in exposure therapy. Then we plastered London with outdoor and social, putting VULVA everywhere and driving attention to the hotline. Source: agency case study
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