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It's Time to Get Honest | WPI Partner Agency Zambezi (US)
Most brands avoid the bathroom. Zambezi saw an opening.
By Worldwide Partners, Inc (WPI)
Most brands avoid the bathroom. Zambezi saw an opening.
In its latest work with The Honest Company, “It’s Time to Get Honest,” the agency leans into conversations women are already having—about periods, pooping, and personal health—and brings them into the spotlight. By ditching the taboo and embracing candor, the campaign positions Honest’s flushable wipes as part of a broader push for transparency, turning everyday realities into a platform for connection.