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HUNTER - BRING ON THE RAIN. BRING ON THE STYLE

British weather doesn’t ask permission & most rainwear forces a choice – stay dry or look good.

HUNTER - BRING ON THE RAIN. BRING ON THE STYLE case study

British weather doesn’t ask permission & most rainwear forces a choice – stay dry or look good.

With Hunter, there’s no need to compromise. We made function fashionable: a integrated campaign including, weather-triggered DOOH and “Break Glass in Case of Downpour” pop-up activations across UK hotspots, and creator seeding that styled the collection for real streets, real rain.

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