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House of the Dragon "All Must Choose" | WPI Agency Giant Spoon (USA)

House of the Dragon "All Must Choose" | WPI Agency Giant Spoon (USA) case study

To promote season 2 of HBO's House of the Dragon, Giant Spoon launched an integrated campaign that brought the tension and chaos from the world of the show into our world. Under the platform of “Raise Your Banners,” they drew lines of division between Team Black and Team Green across pop culture and created a call to action leading up to the Season 2 premiere. The campaign crescendoed with a 270-foot inflatable dragon atop the Empire State Building in New York City.

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