Hibiki: A Masterpiece of Japanese Harmony | WPI Agency LURE (Germany)

LURE created Hibiki’s first German brand film campaign, with an original score by modern classical composer Anne Müller, created the key visuals and hosted the exclusive launch at Reethaus Berlin — called by TIME Magazine "one of the most beautiful buildings in the world” — featuring live performances and premium tastings.

LURE launched the first brand-campaign for Japan’s most iconic premium whisky, Hibiki, in Germany. With “A Masterpiece of Japanese Harmony,” LURE retold Hibiki’s story of refined flavor & Japanese craftsmanship through a lens of luxury culture and contemporary art.