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Fanatics Markets | Football is Back
By Growthcurve
The challenge: To kick off the NFL and college football season, we needed a creative concept that would get fans excited to make their predictions, while working within the brand’s new look and feel. The goal was to shift fans from predicting a single game to predicting the whole season.
The approach: We wanted the work to feel kinetic, putting fans right in the stands. Our production, art, design and motion teams came together on visuals with a true game-day feel, all built around one message: don’t just predict one game, predict the whole season. Paired with bold, fast-moving typography, the result is creative that’s as exciting as football itself, inviting fans to try prediction markets and get hyped for the season ahead.