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Anti-Customer Service: How DHL Became TikTok's Biggest Logistics Brand

DHL eCommerce came to us with an ambition to become the biggest logistics brand on TikTok. Unlike the flagship DHL Express division, they had licence to rip up the rulebook.

DHL eCommerce came to us with an ambition to become the biggest logistics brand on TikTok. Unlike the flagship DHL Express division, they had licence to rip up the rulebook.

DHL eCommerce came to us with an ambition to become the biggest logistics brand on TikTok. Unlike the flagship DHL Express division, they had licence to rip up the rulebook. Source: agency case study

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