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Driven

High-octane film by Giant Spoon showcases the unrivaled capabilities of the all-electric Lucid Gravity.

Driven case study

By Worldwide Partners, Inc (WPI)

High-octane film by Giant Spoon showcases the unrivaled capabilities of the all-electric Lucid Gravity.

Directed by renowned filmmaker James Mangold, the project reunites Chalamet and Mangold, as well as the stunt team from Mangold’s 2019 Ford v Ferrari blockbuster, to showcase the unrivaled capabilities of the all-electric Lucid Gravity.

The film follows the journey of Chalamet, as The Groom, and his new bride, portrayed by Larsen Thompson, as they embark on a mission to “see the world.” When their motorcycle breaks down on a dusty desert road, the duo sneaks into a remote government facility, hijacks a clandestine supercar, and rides on towards the horizon. The campaign positions Lucid Gravity as a miraculous discovery--a car with such an unprecedented combination of space, speed, and range that the only explanation is that it’s not of this world.

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