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Distinctiveness for PIVOTAL

Distinctiveness for PIVOTAL case study

IDENTIFYING THE CHALLENGE

Communicating a complicated core USP of car subscription vs ownership

FINDING THE POINT OF DISTINCTIVENESS

Creating side-by-side comparisons of ‘old’ ownership and ‘new’ subscription in high dwell time environments such as the FT

MEASURING IMPACT

6m 40s dwell time following response

+56% aided brand awareness

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