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Taking Impulse to the Streets
As part of the launch of the new Signature Collection, we wanted to create some organic content of our audience sampling the new mists and giving their honest reactions. We decided to run some Vox Pops activity to align with current trends on TikTok and appeal to the Gen-Z audience we were aiming to reach.
As part of the launch of the new Signature Collection, we wanted to create some organic content of our audience sampling the new mists and giving their honest reactions. We decided to run some Vox Pops activity to align with current trends on TikTok and appeal to the Gen-Z audience we were aiming to reach.
As part of the launch of the new Signature Collection, we wanted to create some organic content of our audience sampling the new mists and giving their honest reactions. We decided to run some Vox Pops activity to align with current trends on TikTok and appeal to the Gen-Z audience we were aiming to reach. Source: agency case study
