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Checks and Jamie Oliver Serve Up the Simple Truth | WPI Agency 99c (South Africa)
To relaunch Checkers’ Simple Truth, 99c used advanced technology for genuine connection.
By Worldwide Partners, Inc (WPI)
To relaunch Checkers’ Simple Truth, 99c used advanced technology for genuine connection.
Partnering with Jamie Oliver, 99c's campaign sent over 32,000 personalized WhatsApp videos to more than 769,000 customers, addressing them by name with accurately pronounced South African dialects. This required building the country’s first multilingual AI model for names and dialects at scale. This blend of technical innovation and human touch achieved a 73% read rate, reinforcing Simple Truth’s promise—no fake, no BS—by proving authenticity resonates even in an AI-saturated environment.