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AMC+
Challenge
How do we launch yet another streamer into a world full of content?
The one thing
Recognising that the world doesn’t need more content, our audience research identified an opportunity to create a more personal, intimate, curated viewing experience.
The Point
Only the Good Stuff
Impact
"AMC earnings beat Street. Stock price pops" - Deadline.
Over 6m streaming subscribers in Q4 put AMC+ well ahead of targets and Wall Street expectations.
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