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Amazon "Radio'd Billboards" | WPI Agency Blink Digital (India)
60 million Indians still believe that video has not yet killed the radio star.
60 million Indians still believe that video has not yet killed the radio star.
Tuning in to their favorite radio channels day after day while commuting to and from work. Amazon wanted to find an innovative way to meet this cohort in a way that spoke best to them. And so they did, in a way that has never been seen before in the world. Amazon India and Blink Digital embarked on a radio-tastic adventure during Prime Day, unleashing the "Prime Day Broadcast" aimed to harmonize tradition and technology, creating a seamless blend that resonated with India's diverse cultural tapestry.
