By Cream
Cream created and launched Impulse body spray’s first major ad campaign in over 10 years under the positioning ‘Trust Your Impulse’. Starring Lioness Ella Toone, it reintroduced the Impulse butterfly as a character. The campaign accompanied a limited edition Ella Toone product range and ran across TV, VOD and social channels throughout the summer, with strategic placements around the UEFA Women’s EURO.