Back to 20(SOMETHING)
No Dirty Secrets
The campaign uses a striking visual metaphor to expose what is usually hidden in denim manufacturing. Shot as a reverse-motion film, it opens with bodies coated in thick mud before the layers gradually fall away to reveal clean, untreated DetoxDenim beneath.
The campaign uses a striking visual metaphor to expose what is usually hidden in denim manufacturing. Shot as a reverse-motion film, it opens with bodies coated in thick mud before the layers gradually fall away to reveal clean, untreated DetoxDenim beneath.
The campaign uses a striking visual metaphor to expose what is usually hidden in denim manufacturing. Shot as a reverse-motion film, it opens with bodies coated in thick mud before the layers gradually fall away to reveal clean, untreated DetoxDenim beneath. Source: agency case study
